Our journey with this Google Ads account began with a fresh setup. Not having historical data meant that we needed more insights from the client and Facebook Ads manager.
In addition, to establish a solid foundation, we conducted extensive research using tools like Semrush to identify the most effective keywords to target. Analyzing competitor strategies, we gained valuable insights that allowed us to leverage their successes in our own marketing approach.
During the initial phase, we carefully tested different strategies to understand what resonated with our target audience. As we identified the most converting elements, we scaled our efforts accordingly. Starting with a modest budget of $1,000 in the first month, we gradually increased our combined spending to $40,950.87 over the following four months. The return on ad spend (ROAS) for our non-branded campaigns reached an impressive 529% during that period.
While ROAS is a crucial metric, at least in the 1st phase of running any ad account, we recognized that the specific nature of our client's business, which heavily relies on returning customers, required a deeper analysis.
A satisfied customer in the window tinting industry is likely to become a repeat customer. Therefore, we started fine-tuning our ROAS targets based on return order rates, ensuring long-term profitability and customer loyalty.
Through meticulous planning, strategic testing, and continuous optimization, we achieved exceptional results for our client. Our efforts not only generated impressive ROAS figures but also fostered a loyal customer base, paving the way for sustained success in the window tinting industry.
