Google Ads Blog Posts
We provide you with insights, strategies, and tips that will propel your Google Ads campaigns.
The Crucial Difference Between Google Ads Keywords & Search Terms
A common confusion, even among seasoned advertisers, is the interchangeable use of "keyword" and "search term" (or "search query"). While both play crucial roles in Google Ads advertising and share a connection, they convey different meanings.
Dynamic Keyword Insertion (DKI): The Underused Feature for Amplifying Google Ads Performance
Imagine you're the proud owner of a thriving e-commerce shoe store. You're putting together a new Google Ads campaign, and you want your ads to reach the right audience, at the right time, with the right message. That's where the magic of keyword insertion comes in.
How N-gram Keyword Script Analysis Can Skyrocket Your Google Ads Results
What on earth is an N-gram analysis? In the context of Google Ads, it's a technique that helps us study how different combinations of words in our search queries perform.
